Overview
- Scott Coker said he is launching an as-yet-unnamed global MMA promotion that he expects to debut in January 2027 and open with a multi-event 'gauntlet' featuring a World Grand Prix-style tournament.
- Coker says the promotion is capitalized at $60 million and that he turned away additional outside investment to prevent dilution and retain founder control.
- The inaugural year is planned to include 12 events with a staged increase to 18 events in year two and 22 in year three, with stops planned in Europe, Asia and North America.
- Coker plans to recruit free agents to supplement a tournament-focused roster and says he is assembling a close leadership team, though the promotion’s official name, full leadership, media deals and confirmed fighter signings have not been announced.
- Some fighters and observers have questioned the reliance on tournaments, noting they can slow matchmaking, but Coker and his backers argue the format creates narratives and accelerates star-building if executed well.