Overview
- The 79-year-old posted photos from a gym on Thursday to mark his birthday and urged followers to join his Pump Club fitness app.
- First-time users receive a seven-day free trial and will get the reported $100 first-year fee refunded if they complete four programs on the app by August 9.
- Schwarzenegger wrote that the offer is backed by him rather than private equity and said he would “take the loss” if it gets millions of people to train.
- His daughter Katherine Schwarzenegger Pratt posted a family tribute calling him “Opa” and shared throwback photos in response to his birthday post.
- The campaign builds on his decades-long fitness advocacy and on a personal shift to shorter, quality-focused workouts and a mostly plant-based diet as he models healthy aging.