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Schöneberger Announces Summer Hiatus After Recounting Markus Lanz’s 'Do Something Substantive' Reply

Political talk formats now prioritize issue‑driven guests, narrowing space for entertainment personalities.

Overview

  • Barbara Schöneberger said she will take a multi‑week summer break and cut back on social‑media posts after her appearance at Starnacht am Wörthersee, while promising new material when she returns.
  • On her podcast Mit den Waffeln einer Frau she recounted asking Markus Lanz for an invitation and says he told her, “Mach doch mal wieder was Substanzielles,” an anecdote confirmed by podcast guest Tim Mälzer and widely reported.
  • Schöneberger acknowledged she no longer fits the guest profile for more political talk shows and framed Lanz’s remark as evidence that such formats now favor substantive, issue‑focused contributors.
  • She recently reached about one million Instagram followers after a provocative posting campaign, but said she will scale back activity during the break and teased a comeback with fresh content and “noch mehr sexy Content.”
  • Her television pause is temporary: Schöneberger is scheduled to return in September to host the Deutscher Fernsehpreis, underscoring that this is a strategic short break rather than a retreat from TV.