Overview
- Released on December 9, the commemorative shirt overwhelmed Schalke’s online shop with reports of up to 20,000 fans in a waiting room, drew long lines at the club store, and sold out rapidly.
- The dark‑green long‑sleeve features elements of the city coat of arms with Adidas, Schalke and the Gelsenkirchen crest stacked on the chest, and the main sponsor vacated its usual front position.
- Personalization includes a rear “Gelsenkirchen‑Schalke” nameplate and the option to add one of the city’s 18 districts.
- Retail pricing was set at €99.95 for adults and €79.95 for children, quantities were limited, and the prospect of additional stock remains unclear.
- Schalke will wear the shirt in the final home match against 1. FC Nürnberg on December 13, with player-worn jerseys to be auctioned and at least €50,000 directed to social projects.