Savannah Bananas Events Deliver $10.1 Million Boost to Tallahassee, FSU Says

Overview

• Florida State estimates the multi-day Banana Ball stop generated $10.1 million for Tallahassee, topping an earlier projection of about $9 million.
• The games drew more than 60,000 fans to Doak Campbell Stadium, with tickets sold in 48 states and nearly half of attendees traveling over 50 miles.
• An independent review cited by FSU found a 38.6% rise in out-of-market visitors and stronger hotel occupancy and downtown foot traffic during the event window.
• Local officials and nearby businesses reported full hotels and brisk sales, with a Railroad Square shop describing heavy pregame crowds and new customers.
• The university is pursuing more nontraditional events to keep campus venues busy year-round, and attendance and impact figures from a mid-March PBR show are still pending.