Overview
- PIF, named an official tournament supporter on Thursday, will back programs for grassroots, youth and women’s football, plus education and infrastructure tied to the 2026 World Cup in the United States, Canada and Mexico.
- FIFA and PIF did not release the value of the agreement or detail specific marketing or community activations.
- The tie-up extends PIF’s growing links with FIFA after its Club World Cup 2025 partnership and comes as Saudi Arabia prepares to host the 2034 World Cup.
- PIF announced last month that it will stop bankrolling LIV Golf after the 2026 season, signaling a reallocation of sports spending.
- Human rights groups accuse Saudi Arabia of using high-profile sports deals to gloss over abuses, and the lack of disclosed terms has drawn fresh transparency concerns.