Overview
- Front Office Sports reported the multiyear sponsorship with Riyadh Season is in jeopardy after the flag football event shifted from Riyadh to Los Angeles.
- Saudi officials favored delaying the showcase for a later date in Riyadh, while Fanatics opted to relocate because of security and scheduling concerns tied to the regional hostilities.
- Sources said Saudi partners then halted further funding once the event moved, putting future support for the Tom Brady-fronted project at risk.
- Fanatics Studios plans to keep producing the series without Saudi money, aligning with efforts to grow flag football ahead of its debut at the 2028 Los Angeles Olympics.
- The uncertainty tracks with a wider review of Saudi sports spending, with the Financial Times reporting the Public Investment Fund could scale back its backing of LIV Golf.