Overview
- The film earned $487,848 in North America from a little over 1,000 screens, averaging about $483 per theater.
- With a reported $150 million budget, the release is being labeled a potential mega-flop unless foreign markets deliver far stronger results.
- Backed by Saudi broadcaster MBC Group and shot in the kingdom, the production is positioned to lean on regional turnout more than U.S. interest.
- Vertical Entertainment acquired U.S. rights in February and gave the movie a light marketing push that left awareness low.
- Post-production stretched for years as director Rupert Wyatt left during editing over creative differences and later returned, and on-set sources say part of the budget built Neom filmmaking infrastructure, while reviews now sit at 27% on Rotten Tomatoes.