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Sarma’s ‘Coke Politics’ Video Highlights India’s Can Shortage

The viral clip turned a can shortage into campaign messaging by spotlighting uneven access to canned drinks.

Overview

  • Himanta Biswa Sarma’s own video, posted Friday on his official X account, shows him drinking a Coca‑Cola from a can at a West Bengal rally.
  • He captioned it “Coke shortage what? Nah, not for me. At least in Bengal,” pointing to local availability despite reports of scarcity elsewhere.
  • Reporters cite rising global aluminium prices and shipping delays near the Strait of Hormuz as key reasons cans are tight in India and costs are up.
  • Diet and low‑sugar sodas depend on aluminium cans more than bottles or glass, so shoppers have faced patchier stocks of those variants.
  • The moment drew memes, criticism and safety cautions online, with users dubbing it “Coke politics” as West Bengal’s assembly campaign heats up.