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SAP Backs n8n and Parloa as n8n’s Valuation Hits $5.2 Billion

The move signals SAP will plug proven AI tools into its core products faster.

Overview

  • SAP announced investments in Berlin startups n8n and Parloa at its Sapphire conference, with reports putting the combined package above €60 million.
  • Company-register filings show SAP bought roughly 1.2–1.3% of n8n via a secondary share purchase as n8n’s valuation reached $5.2 billion.
  • n8n offers low-code workflow automation that links tools like Slack and Excel so teams can build AI-driven processes without heavy coding.
  • Parloa builds conversational agents for customer service, and SAP plans to connect those agents to business data in SAP Service Cloud and list Parloa’s management platform in its app store.
  • SAP says it will make n8n available inside Joule Studio on the SAP Business AI Platform, part of a broader AI push that includes buying Prior Labs and pursuing deals for Dremio and Reltio.