Overview
- Santos, which launched a collaboration Saturday with kitmaker Umbro and NR Sports, wore the Pelé Brand emblem in place of Umbro’s logo during the Atlético‑MG match.
- The game‑worn shirts will be collected after the match for planned special initiatives and will not be sold right away.
- Partners outlined second‑half‑of‑2026 plans that include exclusive product lines, marketing campaigns, and collector jerseys numbered 01 to 1091 to mirror Pelé’s Santos goal tally.
- NR Sports said it is relaunching the Pelé Brand as a structured global property to support new club and international collaborations.
- Umbro described giving up its logo spot as a symbolic yet strategic gesture, while Santos’ leadership said the move reinforces the club’s legacy and reach tied to Pelé.