Overview
- Santos Bravos, which held a press event at Hybe’s Seoul headquarters on Friday, begins a multi-week push on Korean music and radio shows for its debut EP campaign.
- The five-member group is promoting Dual, a six-track EP released March 13 that pairs bright pop with a darker edge through lead songs Mhm and Velocidade, which taps Brazilian funk.
- Formed through Hybe Latin America’s survival audition, the final lineup emerged from a six-month K-pop-style boot camp that cut 16 trainees down to five from the United States, Mexico, Brazil, Peru and Puerto Rico.
- Members say the K-pop training taught discipline, time management and mental endurance, and they add that during this visit they want to learn from seniors like BTS and Le Sserafim while earning acceptance from Korean fans.
- The project sits inside Hybe’s multi-home, multi-genre strategy to build global acts with the K-pop playbook, and the rookies have early traction from festival slots and a guest turn at a Shakira concert in Mexico.