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Santos and Praia Grande Bakeries Push Panettone Boundaries With New Hybrids and Experiences

Social media trends plus artisanal methods are driving a segmented holiday market with clearly tiered price points.

Overview

  • Croissant na Caixa debuts the Croittone for R$ 165, a croissant‑dough take on panettone with orange zest, chocolate ganache filling and a full chocolate coating.
  • Sake Brownie’s 300 g Browniettone sells for R$ 42, presenting a brownie in panettone form with fillings such as classic brigadeiro, passion‑fruit brigadeiro, white brigadeiro with Kinder Bueno or Nesquik with strawberry crisps.
  • Revo’s Revotone features freeze‑dried cupuaçu with milk chocolate at R$ 125 (500 g) or R$ 209 (1 kg), produced over up to three days using Italian ingredients and San Francisco Baking Institute techniques.
  • Docinhos da Má rides a 2025 viral dessert with the Chocotone do Amor, priced at R$ 29.90 for the mini and R$ 139.90 for the large, plus tasting kits of five pieces from R$ 119 to R$ 139.
  • For value and experiences, Padaria Santa Cecília offers brioche‑style savory panetones for R$ 20–R$ 25 around 600 g, while World’s Burger in Praia Grande runs a panettone/chocotone rodízio with traditional tiers from R$ 69.99 to R$ 79.99 and prime tiers from R$ 89.99 to R$ 99.99.