Overview
- Sanrio launched a self-publishing label called Sanrio Games and announced Sanrio Party Land for Nintendo Switch and the next Switch with a global fall release.
- Set in a town filled with Sanrio characters, the social party game lets players create avatars and compete in mini-games and board-style challenges.
- The move shifts Sanrio from mostly licensed tie-ins to taking the lead on planning and development for its games.
- Sanrio outlined a roadmap that includes one more title this fiscal year and about 10 releases by March 2029.
- The company plans to link its games with the Sanrio+ membership program, retail stores, and theme parks, and it will explore new characters that start in games.