Overview
- Sanrio has opened global pre-registration for Sanrio Kawaii Me Live! on iOS and Android and plans a January 2027 mobile release window.
- The game pairs rhythm gameplay with character outfit and stage customization and offers two modes: Performance Mode for casual play and Technical Mode for higher challenge.
- Sanrio confirmed original songs made for the game in collaboration with Universal Music artists Soala, SHE’S, Lienel, Polkadot Stingray, Yabai T-Shirts Yasan, Mi’Line Hearts, and a separate collaboration with ZUTOMAYO.
- The pre-registration campaign uses milestone rewards tied to gacha pulls and items, with a guaranteed ★3 gacha ticket at 800,000 combined sign-ups and a special Sanrio Games Hello Kitty outfit at 1,000,000.
- Sanrio will hold a release celebration, Sanrio Kawaii Me Live! Launch Live, at Yokohama Kannai Hall on January 14, 2027 featuring the collaborating artists, a 3D performance by Artist KUROMI, and appearances by Hello Kitty and other characters, and observers should watch for announced pricing and post‑launch content plans.