Overview
- Fattorie Garofalo is running an observational experiment that plays all 30 Festival di Sanremo entries to 250 buffalo across its farms in Campania and Puglia, including the Torcino di Capua site.
- The music is broadcast at set times and low volume as a controlled form of environmental enrichment rather than continuous background sound.
- Staff will monitor welfare and production indicators, focusing on animal tranquillity, the regularity of milking sessions, and the quantity of milk produced.
- The company cites sector studies reporting that slow, relaxing music can reduce stress in dairy animals and has been associated in some cases with average production gains of about 3%.
- Playback is underway during the festival period, and organizers say measurements will follow, with no outcome data reported so far.