Overview
- Sandra Bullock, speaking Friday at CNBC’s Changemakers Summit, urged Hollywood to learn and use AI in creative ways while warning about misuse and consent risks.
- Warner Bros. Motion Pictures chief Pam Abdy called the fan-made AI trailers a sign of audience demand and described AI as a production tool meant to help filmmakers.
- AI-generated teasers for Practical Magic 2 spread online before the studio’s official campaign, prompting questions about likeness, permission, and how studios should respond.
- The sequel was showcased at CinemaCon with Bullock and Nicole Kidman returning under director Susanne Bier, and it is slated for a September 2026 theatrical release, with outlets citing different specific dates.
- Other stars, including Reese Witherspoon and Uma Thurman, have recently voiced openness to learning AI, even as unions and policymakers press for rules on consent, intellectual property, and job impacts.