Overview
- At the CNBC Changemakers Summit, Sandra Bullock responded to circulating fan-made AI trailers by urging Hollywood to learn the technology, use it creatively, and stay alert to misuse.
- Warner Bros. Motion Pictures co‑chair Pam Abdy said she had not seen the AI clips but called the organic fan activity “not great, but… exciting,” pointing to early interest in the sequel.
- Abdy described AI as a fast-evolving production aid meant to help filmmakers and storytellers, stopping short of any new studio policy or restrictions.
- The AI trailers use Bullock’s likeness without her sign-off, and the team acknowledged the ethical risks even as they welcomed audience energy before an official trailer arrives.
- Practical Magic 2 is being promoted for a September 2026 theatrical release, with outlets reporting different specific dates, after the film was recently teased at CinemaCon.