Overview
- LOVB announced the franchise identity on July 8, 2026, naming the team the San Francisco Signal and revealing a red, cream and blue palette tied to local symbols.
- The Signal will debut in January 2027 as one of ten teams after LOVB confirmed expansion from six clubs to ten for the 2027 season.
- City launch activations will include Bay Area landmarks lit red and special offers at dozens of local restaurants to build early fan engagement.
- LOVB was founded by an all-female ownership group and now lists more than 50 investors, including Kim Yeon-koung, Julie Foudy, Lexie Hull, Holly Rowe and Steve Kerr.
- Major League Volleyball is also planning a separate Northern California franchise for 2027 backed by Kerri Walsh Jennings, Theresia Gouw, Vivek Ranadivé and Zaza Pachulia, which could create local competition for fans, venues and sponsorships.