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Samsung’s OLED Lineup Splits Between New S95H Flagship and Deep‑Discount S85F

The divide gives buyers the option of a premium, glare‑resistant flagship with integrated audio or a large, last‑generation OLED at a record low.

Overview

  • Independent hands‑on coverage this week praised the S95H for exceptional blacks, vivid color and strong glare reduction that suits bright rooms.
  • The S95H also drew positive notes for built‑in speakers and Q‑Symphony, Samsung’s feature that combines TV speakers with compatible soundbars for a more immersive soundstage.
  • Retail reporting shows the 2025 S85F 77‑inch model has fallen to a record low of $1,297.99 at Amazon, Best Buy and Samsung.com, reflecting steep post‑launch discounts.
  • The S85F runs Tizen 9.0 and includes AI tools like Click to Search and Live Translate plus 120Hz, HDMI 2.1 and FreeSync for casual gaming performance.
  • The coverage illustrates a clear market split where long software support and premium features drive flagship value while last‑year models offer large‑screen OLED at much lower prices.