Overview
- Samsung confirmed that the Galaxy Z Fold8, Fold8 Ultra and Flip8 recorded 1.44 million pre‑orders in South Korea during the seven‑day pre‑sale from July 28 to August 3.
- The wider Galaxy Z Fold8 is the single most popular model, making up roughly 40–50% of pre‑orders in key markets and drawing more Flip owners to upgrade than in prior generations.
- Pre‑orders are running well above last year’s levels, with Samsung reporting roughly 38% higher demand in Korea, about 30% higher in the U.S., and about 20% higher in Europe.
- Strong demand is causing stock shortages, sold‑out colors and slipped delivery estimates for some configurations, with new orders now shipping as late as September or October in some markets.
- To sustain purchases at higher list prices driven by rising memory and component costs, Samsung and partners have boosted trade‑in values, launched retailer bundles, and rolled out longer EMI programs such as a 30‑month no‑cost option in India.