Overview
- Samsung unveiled the Galaxy Z Fold8 Ultra, Z Fold8 and Z Flip8 at its Galaxy Unpacked event, which took place July 22, and opened pre-orders with retail availability scheduled for August 7.
- The Z Fold8 Ultra is the flagship with an 8‑inch main display, a 200MP primary camera, Snapdragon 8 Elite Gen 5 for Galaxy chipset and a 5,000mAh battery while measuring 4.1mm when unfolded.
- The new Z Fold8 introduces a wider, passport‑style 7.6‑inch inner display aimed at content viewing, the Z Flip8 keeps the compact clamshell form, and Samsung says the Flex Titanium hinge across the lineup reduces crease visibility and cuts unfold force.
- Samsung set U.S. starting prices (Z Fold8 $1,899, Z Fold8 Ultra $2,099, Z Flip8 $1,199) and has launched pre‑order incentives including trade‑in credits up to $1,200, retailer gift cards and checkout discounts that can sharply lower effective costs.
- Analysts expect foldable shipments to grow sharply in 2026–27 and Samsung is using new hardware and expanded Galaxy AI features such as Gemini Intelligence, Now Brief, My FanCam and Cine LUT to defend its lead as other makers, including an expected Apple entry, raise consumer interest.