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Samsung Unveils Galaxy S26 Line With Hardware Privacy Display and Custom Snapdragon 8 Elite as Ultra Adds APV Support

Industry reports point to broad March price hikes, reflecting tighter memory supply from AI demand.

Overview

  • Samsung launched the Galaxy S26, S26+, and S26 Ultra, with the Ultra introducing a native hardware anti‑peeking display and China prices set at ¥6,999, ¥7,999, and ¥9,999 respectively.
  • Qualcomm announced the Snapdragon 8 Elite Gen 5 for Galaxy powering the series, citing about 39% NPU, 24% GPU, and 19% CPU performance gains.
  • IT Home, citing SamMobile, reports the Galaxy S26 Ultra is the first smartphone to support the APV codec for near‑lossless professional video workflows.
  • Korean outlet DealSite reports initial LPDDR5X supply for the S26 line is split roughly 50/50 between Samsung’s memory division and Micron, with higher opening quotes to Samsung’s MX unit.
  • Chinese industry reporting says multiple brands plan to raise prices on new models by at least ¥1,000 starting in March as memory capacity is reallocated toward higher‑margin AI demand.