Overview
- Samsung has begun a global deployment of ChatGPT Enterprise and OpenAI’s Codex for employees in South Korea and across its Device eXperience division, positioning the rollout as one of OpenAI’s largest enterprise launches.
- Samsung SDS acts as the authorized OpenAI reseller that will manage the deployment for Samsung and for other clients, reflecting a shift from an internal ban to a reseller partnership model.
- Codex is integrated into the package to help developers write, review, and debug code and to speed creation of internal tools and automation workflows.
- Samsung says the rollout includes enterprise security controls and governance measures and plans a companywide training program on the tools that it expects to complete by the end of 2026.
- Coverage notes the change follows a March 2023 leak of source code that prompted the original ban and that some reports cite rapid Codex adoption metrics, though those usage figures have not been independently verified.