Overview
- Reports on Monday said South Korean outlets and industry sites reported that Samsung Display is in advanced talks to supply rollable OLED panels to Samsung MX for a commercial device targeted for the first half of 2028.
- The handset is reported to expand to a roughly 10-inch, 16:9 OLED with about 440 pixels per inch, a size meant to improve video playback and productivity compared with current foldables.
- Coverage quotes an unnamed Samsung executive describing an internal target for a H1 2028 launch and suggests the device may carry the working name Galaxy Z Slide, though Samsung has made no official announcement.
- Analysts and the reports warn that rollable designs face different engineering challenges than foldables because the screen and internal mechanism must reliably extend and retract many times while keeping the phone thin.
- The push for a rollable follows data showing a drop in Samsung's foldable panel share and could lead the company to release a second rollable model around 2030 if the first proves viable.