Overview
- Multiple outlets say Samsung will unveil the Galaxy Z Fold 8, Z Fold 8 Ultra, Z Flip 8 and two new Galaxy Watches at a Galaxy Unpacked event on July 22, 2026, based on regulatory filings and company teasers.
- Leaked European and South Korean price lists show notable increases for phones and watches with the Fold 8 starting around €1,999 and the Fold 8 Ultra near €2,199 while South Korean carrier leaks place local entry prices roughly KRW 1.68 million for the Flip 8 and KRW 2.28–2.58 million for the Fold models.
- Analysts and reporting link the planned price rises to surging DRAM and NAND costs caused by AI datacenter demand, which has greatly increased memory’s share of phone component costs and left manufacturers less able to absorb higher bills.
- Tipsters report Samsung redesigned the Fold 8 hinge and is using new display panels to sharply reduce crease visibility, a change that reportedly makes the folding action more decisive and less able to stay open at in-between angles.
- Reservation programs are said to open on July 8 with staggered preorders following and South Korean availability targeted for early August, a rollout that could test consumer appetite for higher prices as rivals and an Apple foldable loom.