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Samsung Ramps Up Galaxy S26 Launch With AI Push and ‘Privacy Display’ Teasers

Marketing now centers on on‑device AI with a built‑in screen‑privacy mode.

Overview

  • Galaxy Unpacked is scheduled for February 25 in San Francisco with a 10 a.m. PT livestream on Samsung.com, Samsung Newsroom and YouTube.
  • Samsung’s campaign features large 3D billboards promoting Galaxy AI in global cities, and a new teaser spot emphasizes improved low‑light photography.
  • A ‘Privacy Display’ for the S26 Ultra is widely reported, with a leaker’s video showing side‑angle dimming that aligns with Samsung Display’s previously discussed angle‑limiting tech.
  • High‑resolution leaks depict a unified camera island, multiple color options and a flush, color‑matched S Pen, while reported Ultra specs include a 6.9‑inch AMOLED, Snapdragon 8 Elite Gen 5, a 200MP main camera and 60W wired charging.
  • Reservations include a $30 site credit and advertised trade‑in savings up to $900, as leaked regional prices, unverified claims of soft preorders and a purported S26+ prototype listing circulate ahead of launch.