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Samsung Pitches Optional Galaxy AI With S26 Ultra’s New Privacy Display

A bigger‑screen, foldable‑first strategy now pairs with opt‑in tools to ease AI skepticism.

Overview

  • In a Reddit AMA, Samsung executive Annika Bizon said Galaxy AI is fully optional, letting users switch features off in settings or enable them one by one.
  • The Galaxy S26 Ultra introduces Privacy Display, a hardware‑software system that can be toggled to block over‑the‑shoulder views by turning off horizontal pixels and even hiding selected apps or screen areas.
  • For people who find AI intrusive, Bizon urged starting with a single task to build trust and described the goal as “invisible” AI that quietly removes routine hassles.
  • Samsung signaled less focus on true compact flagships, arguing most people want larger screens for work, streaming, gaming, and creation, and pointed to the Galaxy Z Flip line for a more compact option.
  • Bizon said Galaxy AI protects data with KEEP, which isolates app information behind digital walls, and coverage notes that features first seen on the S24 series continue to roll down to older flagships.