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Samsung Pitches AI-Ready Galaxy A57 and A37 as Retail Deals Slash Flagship Prices

Retail discounts on recent Galaxy S models compress midrange value for shoppers.

Overview

  • The Galaxy A57 and A37 are now on sale with US prices at $549.99 and $449.99, and GSMArena notes the discounted Galaxy S25 FE can come in about $50 below the A57.
  • Samsung is marketing “Awesome Intelligence” on the A-series with tools like Circle to Search and voice transcription plus an IP68 rating and a six-year promise for Android/One UI upgrades and security patches.
  • Retail discounts that surfaced over the weekend have cut prices on the Galaxy S26 line on Amazon, including an S26 Ultra deal reported at up to $249 off with a short countdown window.
  • Phandroid reports the base Galaxy S26 (256GB) is about $100 off on Amazon, offering buyers a current flagship at a lower entry price than usual.
  • In India, Amazon listings flagged by India Today show the Galaxy S25 FE at Rs 48,999 and the S25 Plus (256GB) at Rs 74,499 with possible cashback, deepening the near-term price gap with new midrange launches.