Samsung Opens 'The Fold Inn' Pub in Soho to Launch New Galaxy Z Fold and Flip Phones

Overview

• The Fold Inn will operate for a short run on July 24 and 25 at 15 Bateman Street in Soho and will be open from 11:00 AM to 8:00 PM each day.
• Visitors can test the Galaxy Z Fold 8 Ultra, Galaxy Z Fold 8, and Galaxy Z Flip 8 in person while staff run demos of the new foldable hardware and software features.
• Samsung is offering a free pint to attendees and a bespoke drinks menu with the Soho Sippa for the Fold 8, the City Pour for the Fold 8 Ultra, and the Shoreditch Pint for the Flip 8.
• A separate Covent Garden pop-up has also opened in London to give more people the chance to try the new devices outside the themed pub.
• The activation continues Samsung’s move into experiential marketing for its Galaxy Z line, a foldable series the company has grown since 2019 to drive hands-on reviews, social sharing, and direct consumer feedback.