Overview
- Hours after Apple’s September 9 event, Samsung New Zealand published a short ad that features a man introducing himself as “Tim Cook” and praising the Galaxy Z Fold8.
- The man in the spot is a Harcourts property agent from Palmerston North and not Apple’s former CEO, a fact confirmed by multiple reports.
- The ad intentionally copies Apple’s cinematic promo tone and includes lines such as “the future is here” and “best phone I’ve ever had” to contrast the Fold8 with Apple’s new iPhone Duo.
- The campaign follows Samsung’s July launch of the Galaxy Z Fold8, which sources say has sold strongly and prompted Samsung to boost production and reallocate parts to meet demand.
- The move is a calculated marketing jab that leans on timing around Apple’s first foldable and its leadership handoff, and it aims to keep consumer and media attention focused on Samsung’s earlier lead in foldables.