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3d ago

Samsung Names Lee Won-jin to Lead Visual Display Unit

The change signals a push to revive Samsung’s TV business under pricing pressure from Chinese brands.

Global CMO at Samsung Electronics Won-Jin Lee attends the Allen and Company Sun Valley Media and Technology Conference at The Sun Valley Resort in Sun Valley, Idaho, U.S., July 10, 2025. REUTERS/Brendan McDermid
Lee Won-jin, the newly appointed head of Samsung Electronics Co.'s visual display business, is seen in this undated file photo provided by the company. (PHOTO NOT FOR SALE) (Yonhap)
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Overview

  • Samsung appointed Lee Won-jin as head of its Visual Display Business, and former chief Yong Seok-woo moved to an adviser role in the Device Experience division.
  • Samsung said Lee will drive a turnaround and find new growth to strengthen the TV-focused unit’s competitiveness.
  • Lee led Samsung’s Global Marketing Office, joined the company from Google Korea in 2014, and helped build services for Samsung TVs and phones.
  • The shake-up reflects stronger competition from Chinese makers, with Reuters pointing to added pressure after TCL struck a home-entertainment partnership with Sony in March.
  • The move landed outside Samsung’s usual December reshuffle, and a company official told Reuters the new leader brings a fresh perspective for the TV business after a recent profit drop tied to weak demand and higher material costs.