Particle.news
Download on the App Store

Samsung Moves U.S. Consumer HQ to Texas and Cuts 739 Roles in New Jersey

The move is aimed at tightening collaboration in Texas' growing AI and tech ecosystem after a surge in Samsung's chip profits.

Overview

  • Samsung confirmed on Sunday that 739 roles at its Englewood Cliffs, New Jersey, campus were affected by a planned relocation of Samsung Electronics America to Texas, with the company saying most workers were offered relocation and others were let go.
  • Independent reporting indicates roughly 100 additional job losses at Samsung's Plano, Texas, site, including employees in its mobile division, though Samsung has not released a firm total for U.S. cuts.
  • Internal notices dated June 30 described an "enterprise-wide reduction-in-force" and a WARN-style filing lists 739 affected roles, signaling a formal, company-wide personnel change tied to the move.
  • SEA handles U.S. sales and marketing for Samsung's consumer electronics and not the semiconductor unit, and the 739 roles represent more than 60% of the roughly 1,200-person New Jersey workforce at the Englewood Cliffs campus.
  • The shift follows a roughly 19-fold jump in the company's chip division profit tied to AI demand, and employees say the relocation and cuts raise fears of further consolidation of appliance, TV and mobile functions as resources move toward chips.