Overview
- Samsung reported 1.44 million pre‑orders in South Korea during a seven‑day window and says global pre‑orders are about 30% higher than last year.
- The new, wider Galaxy Z Fold 8 has been the most popular model, making up roughly 40–50% of orders in key markets and selling out some colors.
- Strong demand has pushed delivery dates back for new orders, prompted a day‑one software update, and led Samsung and some retailers to reduce or end the best pre‑order trade‑in incentives.
- The Galaxy Z8 family went on sale Friday, August 7, in roughly 106–109 markets with pricing starting near $1,199 for the Flip and $1,899 for the Fold 8 in the US.
- Samsung highlighted hardware and AI advances—a new wider Fold shape, hinge and battery changes, and on‑device Gemini AI—and said more Flip owners are upgrading to Folds, a shift that could shape competition from Google and Apple.