Overview
- Samsung confirmed late Wednesday that the Galaxy Z Fold8, Fold8 Ultra and Flip8 together logged 1.44 million pre‑orders in a seven‑day period from July 28 to August 3 in South Korea.
- European pre‑orders are about 20% higher year‑on‑year and the Galaxy Z Fold8 accounts for roughly 40% of European reservations, Samsung said.
- High demand has moved some Samsung shipping estimates into late August, September or October while third‑party retailers such as Best Buy and Amazon still show earlier delivery windows for many configurations.
- To offset higher list prices driven by rising memory costs, Samsung and partners ran steep promotions including trade‑in credits up to about $1,230, bundled gift credits and region‑specific financing such as a new 30‑month no‑cost EMI in India.
- Independent reviews find the Fold8 Ultra’s 3x telephoto delivers clearer long‑zoom shots but not always enough to justify its roughly $200 premium and the new wider Fold design is shaping buyer choices as the foldable category readies for expansion.