Overview
- Samsung reports 1.35 million pre-orders in South Korea between February 27 and March 5, surpassing last year’s 1.3 million reached in 11 days.
- The Galaxy S26 Ultra accounts for roughly 70% of reservations, up from about 52% for the S25 Ultra last year.
- Pre-orders opened in late February, with general availability set for March 11 across major markets.
- In the UK, buyers can take £100 off by checking out with PayPal through March 10, with double storage on pre-orders and retailer bundles that include Galaxy Watch8 models on select plans.
- Coverage describes the S26 lineup as an incremental update, with some analysis warning that strong early sales could reduce pressure for bigger improvements.