Overview
- Samsung and Sony confirmed the tie-up on Tuesday, June 16, announcing Galaxy devices are used on-screen and that the Spidey Tracker promotion will roll out to fans.
- The film shows Peter Parker using a Galaxy Z Flip 7 and Ned Leeds using a Galaxy Z Fold 7 plus a Galaxy Watch, details Samsung and multiple outlets confirmed.
- The Spidey Tracker website and X account are scheduled to launch Wednesday, June 17 at 3 p.m. ET as a live, interactive hub for staged Spider-Man sightings and content drops.
- The summer campaign will run across 35 countries and include cast appearances, live events, Easter eggs at venues and Samsung Experience Stores, and fan-submitted sightings.
- The placement marks a notable shift from Sony’s usual in-film use of Xperia phones and times Samsung’s product visibility to coincide with the film’s second trailer and its summer device marketing.