Overview
- Samsung confirmed it sold 1.44 million Galaxy Z Fold8, Fold8 Ultra and Flip8 units in a seven-day presale from July 28 to August 3.
- The company reported European preorders are up about 20% year‑on‑year and said the Fold8 alone accounts for roughly 40% of EU orders, which has driven uneven SKU allocations.
- High demand has pushed shipping dates out for some Fold8 configurations, though some retailers such as Amazon and Best Buy still list earlier delivery windows for select models.
- To ease purchase hurdles Samsung and partners have expanded promotions and financing, including large trade‑in credits and a new 30‑month no‑cost EMI in India that cuts monthly payments.
- Early reviews show the Fold8 Ultra’s 3x telephoto gives better zoom detail but a modest advantage over the Fold8, and analysts say the strong start will be tested by margin pressure, cancellations and an expected Apple foldable that could boost overall market shipments.