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Samsung Extends Commercial Display Lead, Details 3D Signage and AI Content Plans

The company is turning its market lead into a broader B2B platform using upcoming Spatial Signage, a new Color E‑Paper display, plus an AI video tool.

Overview

  • Samsung says it remained No. 1 in commercial displays for a 17th year in 2025 with a 35.2% unit share and 2.5 million units shipped, citing Omdia.
  • Spatial Signage is slated to launch this year, promising 3D visuals in a 52‑millimeter‑thin display using proprietary three‑dimensional plate technology.
  • A 13‑inch Samsung Color E‑Paper was unveiled with a 17.9‑millimeter profile and 0.9‑kilogram weight for ultra‑low‑power signage applications.
  • Samsung says the Color E‑Paper uses plant‑based bio‑resin that cuts carbon emissions by more than 40% versus conventional plastics.
  • The VXT platform adds AI Studio next month to generate signage‑ready video from a single image, alongside remote management and real‑time monitoring features.