Overview
- Dua Lipa filed a $15 million suit accusing Samsung of printing a copyrighted photo titled “Dua Lipa – Backstage at Austin City Limits, 2024” on TV boxes without permission.
- The complaint layers claims under copyright, California’s right of publicity, the federal Lanham Act for false endorsement, and trademark law, and it seeks an order to stop any further use.
- Lipa’s team says they started sending cease-and-desist notices in June 2025 after spotting the boxes, and they cited fan posts to show buyers thought she endorsed the TVs.
- Samsung rejects wrongdoing and says a third-party content partner supplied the image and gave explicit assurances that all rights were cleared, including for retail packaging.
- The dispute sits in early federal-court stages, and Samsung has signaled openness to a constructive resolution, a posture that could shape how brands handle outsourced images going forward.