Overview
- Dua Lipa filed the lawsuit Friday in federal court in Los Angeles seeking at least $15 million and a court order to pull the packaging.
- The complaint says a photo shot at Austin City Limits in 2024 appeared on Samsung Crystal UHD TV boxes sold in the United States in 2025 and implied she endorsed the product.
- Her lawyers say she discovered the use in June 2025, demanded removal, and that Samsung’s response was dismissive while the products stayed on sale.
- Samsung said Tuesday it relied on a Samsung TV Plus content partner that guaranteed permissions and it denied any intentional misuse while signaling openness to a resolution.
- The dispute centers on the chain of licensing and on whether copyright and publicity rights bar putting a celebrity’s likeness on retail boxes without a direct agreement.