Overview
- At Milan Design Week, Samsung presented Project Luna as a concept AI home companion rather than a product on sale.
- Luna is a compact desktop device with a round screen on a swiveling head that uses playful animations and soft beeps to feel more personable.
- Samsung describes a communal AI that can jump from Luna to a TV, projector, or speaker so the same assistant follows you through the house.
- The exhibit stressed human-first design, including a fridge that stays plain until a projector lights up controls to keep tech from crowding the home.
- Samsung’s reach across phones, TVs, and appliances could speed this vision, yet prior backlash and a lawsuit over TV data collection point to privacy risks.