Overview
- Multiple retailers and Amazon India rolled out steep, time-limited discounts this week, with listings showing the S26 Plus at Rs 84,999 and the S26 Ultra base model at Rs 1,19,000 after headline reductions.
- Those headline prices can fall much further through exchange values and bank-card or cashback offers, for example Amazon Pay ICICI discounts and trade‑in credits that can lower an S26 Plus to roughly Rs 61,849 in some cases.
- Hands-on reviews and product specs confirm these phones remain flagship-class devices, noting the S26 Ultra’s 6.9-inch LTPO AMOLED, Snapdragon 8 Elite Gen 5, 200MP sensor, integrated S Pen and Galaxy AI features.
- The discounts are conditional and vary by market and payment method, so the final cost depends on stock, the buyer’s card, promo codes and trade‑in device condition rather than the sticker price alone.
- Retail coverage frames the moves as targeted, holiday‑window promotions that could help Samsung and partners manage inventory and margin pressure driven by rising component costs and RAM supply constraints.