Overview
- Samsung confirmed on Tuesday that Galaxy Unpacked will take place on July 22 in London and that the keynote will be livestreamed globally at 9 a.m. ET/2 p.m. BST.
- The company opened Galaxy Reserve immediately, offering a $30 reservation credit, entry to a sweepstakes, and advertised trade-in savings up to about $1,230 for eligible devices.
- Reporting and Samsung’s teaser video point to multiple new devices, including a Z Flip 8, two Z Fold 8 variants and new Galaxy Watch models, while any appearance of smart glasses remains unconfirmed reporting.
- Samsung’s invite emphasizes a shorter, wider Fold silhouette and promotes ‘intelligent capabilities,’ framing the new Z series as hardware designed to surface mobile AI-driven multitasking.
- Leaks and coverage suggest higher premium pricing for some models and show Samsung trying to consolidate its lead in foldables as Google and Apple prepare competing devices later this year.