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Samsung Chair Calls Earnings Rebound "Last Chance" to Restore Competitiveness

He uses a companywide seminar to push AI-focused management, top-talent recruitment, culture reform.

Overview

  • Samsung’s preliminary fourth-quarter results released Jan. 8 showed about 93 trillion won in revenue and 20 trillion won in operating profit, the company’s highest quarterly figures.
  • Industry analyses attribute the surge largely to demand for high-bandwidth memory driven by hyperscale data center investment.
  • At the "Restoring Samsung Values" program that began last week, Lee Jae-yong urged roughly 2,000 executives to avoid complacency and focus on rebuilding long-term technological leadership, according to participants and industry reports.
  • He revived his late father Lee Kun-hee’s "sandwich crisis" framing to caution that structural risks remain despite the earnings upturn.
  • Samsung has resumed groupwide executive seminars for the first time since 2016 as a mechanism to strengthen accountability and execution across affiliates.