Overview
- Samsung launched the Galaxy A57 5G and Galaxy A37 5G in Argentina with official retail prices of 1,299,999 ARS for the A57 and 1,099,999 ARS for the A37, plus financing, cash discounts and trade‑in deals.
- The A57 uses an Exynos 1680 chip, a 6.7‑inch Super AMOLED+ 120 Hz display, a 50MP main camera, a 5,000 mAh battery with 45W fast charge, IP68 water/dust rating and a larger vapor chamber for cooling.
- Both phones emphasize on‑device AI for imaging and productivity through Samsung’s Awesome Intelligence tools, Nightography low‑light processing, voice transcription and integrations with Gemini and Bixby.
- Samsung promises up to six generations of Android updates and extended security patches for the new models, and the A57 adds a one‑year reduced‑cost screen repair benefit to strengthen after‑sales value.
- The launch is pitched as a commercial response to Argentina’s growing gray market by using official financing, a trade‑in plan that can cut prices up to 35%, and bundle discounts to make official purchases more attractive.