Overview
- The short film, which premiered Wednesday, stars Jacob Batalon’s Ned using a functioning Spidey Tracker app on Samsung Galaxy hardware including a Galaxy Watch and a foldable phone.
- The spot repurposes action footage from Spider-Man: Brand New Day and shows story beats where an AI fabricator 3D-prints a Galaxy Z Flip backup and a blurred wider foldable device.
- Reports and company comments describe the wider-fold hints as early teases of a possible Galaxy Z Fold 8 design but the final hardware details and appearance remain unrevealed and unconfirmed.
- Samsung confirmed it will hold a Galaxy Unpacked event on July 22 in London to officially unveil its new foldable lineup, which the campaign is explicitly promoting.
- Samsung executives and Batalon say the tie-in was made to feel authentic to the film, and the campaign could shape public expectations about foldable shape and durability ahead of the product reveal; watch for official specs and materials such as the reported Flex Titanium at Unpacked.