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Sam’s Club Raises Membership Fees May 1, Lifts Plus Rewards Cap

The move signals a push to fund member experience upgrades through fee income.

Overview

  • Sam’s Club, which announced the change Wednesday, will raise the basic Club fee to $60 and the Plus fee to $120 starting May 1.
  • Plus members will be able to earn up to $750 in Sam’s Cash each year, up from the previous $500 cap.
  • Current members will be charged the new price at their next renewal, while anyone who joins or renews before May 1 keeps today’s rate for another year.
  • Mizuho estimates roughly 30 million paying members, a base that could add about $200 million in annual fee revenue for Walmart.
  • After the increase, Sam’s Club stays cheaper than Costco and now matches BJ’s on both membership tiers.