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Sam’s Club Named Primary Sponsor for Andretti’s Kyle Kirkwood Starting With Indy 500

The retailer frames the deal as a MAP push to convert race-day visibility into member engagement.

Overview

  • Andretti Global announced Sam’s Club as the lead brand on Kyle Kirkwood’s No. 27 Honda beginning with the Indianapolis 500 and continuing through the 2026 NTT IndyCar Series season.
  • The Sam’s Club livery will debut at the Indianapolis Motor Speedway open test as teams prepare for the 110th running of the race.
  • Sam’s Club said the program expands its advertising arm, the Member Access Platform, with “Race to the Club” activations that bring track energy into clubs, digital content, and local events.
  • The company pointed to last year’s work with Andretti as proof of impact, citing a 24% sales lift for featured items during those promotions.
  • Kirkwood arrives as a top contender with six career IndyCar wins and a current second-place standing, which raises the sponsorship’s visibility at the series’ marquee race on FOX.