Particle.news
Download on the App Store

Samantha Ruth Prabhu’s ‘Bapu Bomma’ Shoot Elevates Kasavu Craft in Maa Inti Bangaaram Promotion

Coverage names a Rouka x Care4Chendamangalam saree priced about ₹7,725, alongside full styling credits.

Overview

  • Samantha shared the latest ‘Bapu Bomma’ images on March 18, describing the series as an ode to artist Bapu’s powerful simplicity.
  • She wears a handwoven yellow cotton kasavu with green borders featuring appliqué and embroidery made with half-fine tested kasavu threads.
  • The saree was custom-created by Rouka by Sreejith Jeevan under the Rouka x Care4Chendamangalam collaboration and is listed around ₹7,725.
  • Styling was by Open House Studio’s Pooja Karanam and Sukriti Rajesh, makeup by Harika Marumamula, jewellery from Sheetal Zaveri, with bangles by Divas Mantra.
  • Hindustan Times and News18 report largely positive Instagram reactions praising the soft, minimalist aesthetic.